Below are a list of questions to ask yourself and your colleagues when trying to determine exactly what you need from your video: What's the purpose of this video? What do you want to achieve with this video? Who is the target audience? Wht do you want the audience to do after watching the video? Do you currently use video for your training/marketing? What do you like and dislike about other videos? How will the video be shown?/Catalog What is your deadline? What is driving your deadline? Do you have brochures or other marketing materials that include some of the information you'd like to put into the video?